Photo by: Jan de Groen - IFFR 2025 - Revival Roadshow by Anne Fehres & Luke Conroy

"Scaling XR – empowering creators with software, hardware, and expert hosting to bring immersive works to global audiences."

UPscaleXR (formerly known as Dutch Digital Collectibles), a comprehensive service designed to let XR experiences reach bigger audiences. We empower creators to focus on their artistic vision while we handle the technical complexities of scaling XR experiences.

With UPscaleXR, technology supports creativity: we preserve the integrity of each XR work while expanding its impact across new spaces and viewers. Providing tailored hardware, software, and technical support designed to enhance and serve the experience.

Our Approach

At UPscale XR, we understand that each immersive creation carries unique artistic intentions and cultural significance. Our service goes beyond mere technical hosting. We shape immersive experiences that honor the full complexity of creative works while making them accessible to broader audiences. Because beautiful works deserve to be showcased and seen!

We believe that technical implementation should serve artistic vision, not constrain it. Through our careful attention to both the technical and experiential aspects of XR work, we ensure that the essence of each creation remains intact while expanding its reach to new audiences and venues.

Our Services

Hardware Solutions: Access a curated rental inventory of XR equipment, configurable for both single-user and multi-user setups in exhibition contexts.
Software Framework: Built with DASHXR, our platform simplifies simultaneous deployment of 6DoF APKs and 360° video. Remote device control and content management included.
Technical Support: From planning to post-show optimization, our XR technicians ensure smooth operation and fidelity to the artistic vision.
Exhibition Strategy: We help creators scale their work with audience engagement strategies, venue planning, accessibility solutions, scaleability solutions and touring budgets.

Photo by: Jan de Groen - IFFR 2025 - “Otherworlds by Sophia Bulgakova”

Currently on Display

Our growing portfolio of hosted experiences demonstrates our commitment to diverse and innovative XR works.

Revival Roadshow - a film by: Luke Conroy & Anne Fehres

Offer two distinct presentation formats to suit different audience experiences:

Museum Installation, Designed for long-term exhibition in gallery and museum settings, with durable components and continuous operation capabilities.
Theatrical Pop-Up Experience, A high-capacity format accommodating up to 50 participants per time slot, each equipped with individual headsets for synchronized immersive experiences.

Lacuna - a film by: Maartje Wegdam & Nienke Huitenga, prod. Studio Biarritz

A interactive free-roam PC-VR work that can be showcased as a pop-up experience or longterm exhibition.

*More experiences to be announced soon

Our Partners

DASHXR
Our technical cornerstone partner specializing in XR development. DASHXR collaborates closely with us to develop custom software solutions, optimize VR performance, and enhance technical delivery. Their expertise ensures our systems remain cutting-edge while maintaining user-friendly operation.

International Film Festival Rotterdam (IFFR)
The prestigious platform where we deliver and host all immersive experiences annually. Our partnership with IFFR represents both our origins and ongoing commitment to excellence in immersive storytelling. The previous festival marked the official launch of our initiative, serving as our foundational showcase and proving ground for our hosting capabilities.

Cultuurloket Digitall
The primary funder behind our initiative, Cultuurloket Digitall provides essential financial support that enables our mission to make immersive experiences more accessible and sustainable. Their investment in Xtended Immersion demonstrates their commitment to advancing digital innovation in the cultural sector and supporting infrastructure that empowers creators.

Join the Movement

Upscale XR is currently seeking:

Creators looking to scale their XR experiences without compromising artistic integrity
Exhibition Venues interested in presenting cutting-edge XR works without prohibitive technical investment
Festival Programmers wanting to expand their immersive media offerings
Cultural Institutions exploring how XR can engage new audiences
Strategic Partners and Producers who share our vision of making exceptional XR experiences more accessible worldwide.

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